CUSTOMER RELATIONS

Context

Customer relations policy at the heart of company strategy. It allows company turnover and profitability to grow through a durable relations approach based on knowledge of your customers.

Your objectives

You wish :

To know the value of your customers so as to adapt your offer of products and services.

To acquire, develop and maintain customer loyalty.

To have relevant information to be able to organize sharing knowledge between all those involved in commercial actions and customer contact.

To set up collecting tools and customer information management.

Optimize handling of multi-channel information.

To adapt your organisation to the development of your customer relations marketing.

Our Offer

The experts from Air France Consulting will help you to organize a real Customer relations policy with all of its components:

- To find, segment and identify the value of your customers

- To design and exploit the information systems that group together all customer and the history of front office and back office customer relation.

- To set up a profitable and competitive loyalty programme, particularly focusing our advice on programme economy, partnerships and the choice of software and communication vectors.

- To organize the system of ground and in-flight polling that will allow you to know your customers better, target satisfaction and understand their expectations.

- Recommend the customer communication tools and methodologies as well as direct marketing and best adapted relations for your organisation.

Our Know-how and Resources

Air France Consulting is a subsidiary of the Air France group. Its structure is independent and specialized in management and engineering in air transport.

Our experts have participated in the success of loyalty policy and programmes for various major airlines from marketing analysis and the definition and implementation of loyalty programmes through to the one to one tools with the most sophisticated technologies.