LOYALTY

Context

Loyalty programmes are strategic weapons in companies marketing policies.

They allow you to access data to personalize relations, target offers and add value to the customer portfolio.

Winning a new customer costs 6 to 10 times more than a customer whose loyalty is sought and a dissatisfied customer is the worst advert for a company.

Your objectives

You wish :

To obtain customer data.

To get your offers of products and services known in a targeted and effective way.

To increase your market share in your best customer segments.

To develop a claims policy and an after sales policy in relation to customer value.

To set up a marketing relations policy and the multi-channel communication tools for your frequent flyer programme.

To create your customer information system.

To create the call centres responsible for operational follow-up.

Our offer

To help you to:

- Design your loyalty policy and the associated products while taking into account your technical and commercial environment.

- Create your loyalty programme, with a definition of targets, products, scales and partnerships.

- Carry out a detailed economic study on the real cost of the programme before the launch decision.

- Chose your information system and the tools for managing your marketing communication campaigns.

- Create indispensables links with your customer relations management system.

- Define, budget and organize the customer service indispensable to your loyalty system.

- Study opportunities for generating programmes in specific customer segments (youth, families, firms, travel agencies).

Our Know-how and Ressources

Air France Consulting is a subsidiary of the Air France group. Its structure is independent and specialized in management and engineering in air transport.

Our experts have participated in the success of loyalty policy and programmes for various group airlines from their launch through to the different stages of maturity this leading edge form of marketing.

They also have experience of setting up of associated customer services customers of their technological equipment (voice and data networks, back and front office workflow) to a pan-European and intercontinental level.