REVENUE MANAGEMENT PRICING (RMP)

Context

Air transport environment is more and more subject to fierce competition. Low Cost airlines offer extremely low fares which have become market references. Traditional airlines are forced to match, but this move can drive them to bankruptcy if it is not part of a pertinent customer segmentation, and if it is not linked to a specific bookings management technique like ”revenue management”.

Your objectives

Maximize your revenue while keeping or increasing your market share.

Within a more and more competitive environment, it is vital to propose to each of your identified segments of clientele  the product they need at the price they are willing to pay at the time of their booking.
For each flight, maximum load factor must be searched for, provided at the same time that no revenue has replaced another one with a better yield.

With a well managed RMP system, you are not only sure of achieving your revenue maximization but, above all,   you are also sure of your profit maximization as the cost of such a process installation is minimal compared to generated extra revenue.

Our offer

RM-Pricing mission is to maximize each flight revenue making use of both:

- Load factor (RM)
- Yield acting upon fares (pricing) and upon the selection of the most lucrative passenger (RM)

We propose to analyze and evaluate your flights capacity management and your pricing performance to formulate short and medium term improvement proposals.

We shall place ourselves on your side to maximize your profits, from preliminary audit, recommendations, pre-requisite conditions, assistance to set up new procedures and new tools, until your team coaching on a longer term.
The acquired experiment through numerous missions of audit, consultancy, training, and technical assistanceis at your disposal.
It is from this experiment that Air France Consulting has set up its offer.

Our know-how and resources

Air France Consulting is an Air France Group subsidiary. Our structure is independent and specialized in air transport management and engineering.

Our experts have been involved into numerous airlines current process evaluation and into this type of approach setting up.

Their intervention extends from diagnosis to recommendations and RMP teams coaching. The experts will also take care of the sales force whose job ends up totally modified with such a system setting up.