Alliances between airlines

In an uncertain conjuncture, airline alliances are becoming more influential due to the numerous synergies that exist in the aviation sector. Each of the big alliances today offers an integrated worldwide network, harmonized customer benefits and coordinated loyalty programmes. They make up powerful blocks...

Your Expectations

To be a traditional airline with a worldwide dimension, you have to join an alliance. You want to know: what are the prerequisites? What are the unavoidable elements? In which alliance your airline can you find your place? The issues? The advantages?

Our Offer

This one-day seminar proposes a pragmatic approach to airline alliances based on the 3 existing blocks. It shows the unavoidable elements and the various options that have appeared with their existence. Airline alliance and loyalty, recognition of passengers, shared services, networks, code-share flights - all of these fields are introduced and analysed.

Pedagogical Objectives

This seminar leads the participants to reflect on the political choice of joining an alliance: strategic aspects, limits, fundamental advantages.

The course will help you understand the wide issues of such a policy, the consequences in terms of functioning and organisation and to get an appreciation of the various options

Course Content

Brief historical review: regulation/deregulation

Presentation of the big aviation alliances

Strategic and economic issues

Alliance and the loyalty programme

Alliance and airline identity

Alliance and programme / network … joint venture

Alliances from the customer’s perspective

Internal consequences for an airline (computing, organisation, commercial policy)