Commercial seminar - passenger activity

With increasing pressure on profitability and efficiency in an air transport universe that is highly turbulent, your staff must be ready to face the reality of the workplace as quickly as possible and apply the best practices to strategic areas.

Your Expectations

You want to:
Improve the performance of your staff by accelerating the development of their skills

Structure and reinforce the theoretical knowledge of your junior executives with great potential to accelerate their transit from theory to practice

Give a professional vision of different marketing and commercial sectors so as to position each activity and its issues in the commercial chain.

Your staff will thus quickly become actors in the development and growth of your airline.
 

Our Offer

This one-week seminar oriented around the profession, practical and the results culture gives participants concrete knowledge of the areas involved.

This active training backed by simulations and case studies makes it possible to understand the issues and integrate the problems, and to get to know best industry practice.
 

Pedagogical objectives

To give executives who are in a context of rapid modification of the air transport environment, with the entry of new actors, an overall vision of the marketing and commercial issues, of the different levers and the economic impact of each link in the chain.

To pass on know-how, a way of being and effectiveness.

Course Content

Commercial organisation within an airline

Programme:
- Management of the fleet
- Network optimisation
- Organisation of a hub

Revenue management & Pricing : optimisation of revenues

Sales and distribution strategy
- Direct sales
- Third party sales
- Internet

Marketing policy
- Ground and in-flight products
- E services
- Loyalty
- Customer relations