Marketing & commercial services

Customer relationship management

Customer Relationship Management is a prerequisite for companies wishing to have a customized and long term relationship with their customers.

Your expectations

You want to identify, to retain and to develop loyalty of the most profitable customers “the good offer at the good time with the good customer”, for that, you should evaluate the potential and needs of each customer.

Our offer

- How to transform consumer loyalty program to “one to one” marketing?

- The stakes, the tools and the barriers to avoid.

Pedagogical objectives

This training seminar aims to inform about the stakes of the customer relationship management approach, the tools and the organization to be implemented to enable a proximity and quality relationship with your customers throughout the service chain.

You already have many useful customers’ data but unfortunately often unexploited due to non-homogeneous, redundant and not segmented information.

This seminar offers you to understand the stakes, the organization to be set up at all levels, the software supports, the necessary methodology to optimise the collection and the exploitation of such data and especially the segmentation of your customers.

Thanks to this seminar you will be able to better serve your customer, to determine his spending patterns and to target your marketing and communication actions.

This approach will therefore allow you to deal effectively with any dissatisfied customer and thus avoid losing him and even make him more loyal to your airline.