Loyalty programs

A faithful customer is a profitable customer: a defensive loyalty strategy is less expensive than an attacking strategy of conquest.

Your expectations

Exploit and benefit from your customer capital

Reward loyalty

Create a weapon against competitors

Contribute to the development of sales

Enrich the client database and set up a satisfaction barometer

Our Offer

The issues in a loyalty programme, from winning the customer to customer relations marketing.

Pedagogical Objectives

This one-day training seminar on loyalty programmes aims to give participants overall information on the issues and mechanisms of these programmes.

Acclaimed and the reviled, these programmes constitute a major marketing tool and a vector for communication in the field of air transport.

It is thus essential to know the strategic and economic issues as well as their operational functioning.

Course Content

Strategic and economic issues:
- Overview of industry practices
- Competitive issues and economic results

Marketing and communication :
- Programme design
- Communication policy

Operational functioning:
- Computing and organisation
- Customer service