Revenue management pricing - revenue integrity

The revenue maximization by the implementation of a RMP process implies the adherence of all the company and has significant consequences on the objectives fixed by the CEO, and also on the commercial policy, the sales team organization, work organization at station… This system concerns every airline some whatever their statute and their category of clientele.

Your expectations

You wish to increase your sales revenue. The Revenue management pricing - revenue integrity organization allow to improve very significantly your operations profitability.

Our offer

This seminar brings essential lighting for a good understanding of revenue maximization principles, what is at stake and how to implement it.
It draws the attention to the pre-requisite, the traps to be avoided, and the internal consequences in terms of processes and organization.

Pedagogical objectives

Present technique revenue management fundamentals, the stakes and best industry practices.

Demonstrate that the worst attitude would be to do nothing facing competitors which practice RMP.

Course content

General presentation of revenue management and industry practices

Fundamental principles of revenue optimization

Fundamentals principles of pricing

RM consequences as regards pricing

Commercial activity organization    

IT tools

Consequences for the airline other departments:
- scheduling
- marketing
- stations
- revenue accounting

Economics